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Why Making Noise is Making A Difference and How to Join the Crowd

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Presenter: Beth Root

 

Summary

The 11th Annual World's Largest Swimming Lesson will take place Thursday, July 16, 2020. More than 600 aquatic facilities in 25 countries on six continents work together as TEAM WLSL™ to host tens of thousands of participants in the global swim lesson. The purpose behind the event? Provide kids and parents exposure to life-saving skills and build awareness about the crucial need for water safety education and parental vigilance to prevent drowning. The World's Largest Swimming Lesson provides a focused, step-by-step program that helps aquatics facilities engage with their communities and spread the word that parents and kids must "Be water Aware" and "Swimming Lessons Save Lives." Learn why this focused campaign has had such success in generating awareness about drowning prevention and how simple it is to be a part of Team WLSL.

 

Learning Objectives

  • Communicate the purpose and benefits of the World's Largest Swimming Lesson program
  • Review examples of how communities have utilized the event to build public awareness and meet water safety education objectives
  • Examine requirements to serve as an official WLSL host location or program volunteer and leverage that involvement to benefit their community outreach efforts

 

Presenter Bio

Beth Root has spent more than 25 years working in marketing and communications building buzz and driving engagement for brands such as: A&E, AMC, Blue Man Group, Cartoon Network, CMT, Disney on Broadway, Nickelodeon and Showtime. In 2009, the World Waterpark Association (WWA) was looking for an idea that would help drive media attention to support the National Water Safety Month initiative. Beth responded with the World's Largest Swimming Lesson (WLSL) – pitching it as an event that aquatic organizations around the globe could utilize to spread the message "Swimming Lessons Save Lives." Since its inception, the program has generated more than two billion media impressions about the vital importance of learning to swim and parental supervision to prevent childhood drowning.

Beth Root